SEO Tips - Tags Are Important

When writing a post or listing a product, most people never forget to add a title. Sometimes people think a relevant title and a good description are all you need to get your post or product noticed.

Wrong! Technology and doing business online has changed a lot even in the past year. What was once a hobby has now become a part-time or full-time job opportunity. This is why the market online is more competitive. More and more people are shopping and working online.

This is why it is important to make sure your website is as search engine optimized as possible. Tags are a must to get your website, post and product in the search engines, which is how people will find you online. Don't forget to take advantage of using as many tags as possible. Make sure you are using the right tags.

There was a time when not many people knew what tags were or how to use them. Now more people are finding out what they are. Often times when listing a product or posting to social media, there will be a tags section. Some people don't notice it or choose to ignore it. Don't ignore it! Tags are like keywords or phrases people use in search engines.

This is how people will find what you have online.

Is it relevant? That is one of the questions you need to ask when choosing a tag for your product or post. If you are selling handmade scarves or posting an article about making scarves, you want to make sure people interested in that subject or product find your item. You will need to use tags that describe what you have posted.

 How to make scarves is a good tag to use for a post describing how to make a scarf. Buy scarves for women is a good tag to use for a scarf for woman you are selling. These tags are relevant to what has been posted. Getting the right people to your website helps increase the possibility for sales.

Is it a search term or keyword? This is another question to ask when posting a tag for your item. You can get creative with tags but if no one is searching for that phrase you won't get the right people to your website. You want to avoid using descriptive words like pretty, awesome, gorgeous or those kinds of words in your tag.

By all means use them to describe your product, but most likely these are not words people use when searching for products or information.

You can use keywords in your description that can also be used as tags. Sometimes you may need to check a keyword tool to make sure you are finding relevant keywords and phrases to use as tags.

These tools can help you to find relevant search terms that may not be as popular as others. This means less competition. It also means these tags will still get people to your website. Make sure your tags are relevant, actual search terms and the right keywords. Knowing these tips will help you to make your business online even more productive.

Everything You Need to Know About Mobile SEO

Everything You Need to Know About Mobile SEO

What is the Importance of Mobile SEO?

Mobile SEO is critical because it enables you to reach your target audience at the right time and in the right place. Every day, people are discovering more and more advantages of smartphones, which is leading to mobile traffic surpassing desktop traffic. In order to connect with millions of mobile phone users, you need an effective mobile SEO strategy. As per reports, smartphone users have a much higher intent of buying than desktop users. So, you need to be there when potential buyers are looking for your products or services.

Google's Mobile-first Index Raised the Importance of Mobile SEO

Making websites mobile-friendly was a concern amongst most online businesses thanks to the rising number of smartphone users all over the world. But, Google's mobile-first index made it mandatory for online businesses to have a mobile version of their website.

 As per the mobile-first index, the search giant announced that it would be giving more preference to website's that has a mobile version when it comes to ranking. The mobile websites will be crawled by Googlebot to determine their content, performance and user experience. This announcement means that online businesses must take action if they do not want to lose their customers to their competitors.

Websites with Responsive Design Fares Well on Search Engines

When developing your mobile website, you are going to have 3 options - responsive design, a separate site on a subdomain or dynamic serving. 

Amongst the three options, Google prefers responsive design because that way, you will only have one website adapting to the devices that it is being used on. You would not have to build different websites for different mobile devices and screen sizes.

Having a responsive website is less of a hassle, as well. Such websites have only one code base, making maintenance extremely easy. Also, responsive design is going to make your website readily eligible for Google's mobile-first index.

Important Considerations for Mobile SEO

Page speed: You cannot afford to have a mobile website that loads extremely slow. Mobile users are even more impatient than desktop users, and they might not wait for 5 to 7 seconds for your website to load.

 You need to periodically analyse the performance of your mobile website and make the necessary changes. Some suggestions for improving page speed would be optimising the images, upgrading to HTTPS, use a CDN and so on. Professionals offering SEO optimization services can give you more inputs.

User experience: Besides being found easily, your mobile website should offer an outstanding user experience. You need to be vigilant about the common tasks performed by your customers and their search intent. Make sure to do away with any kind of obstacle that might hinder your users from reaching their goals fast.

Optimise for local: Smartphones become particularly useful when users are out and about. About 76% of mobile users search for things are nearby to where they are

. 

This means that to truly achieve SEO success, you need to optimise your mobile website for local search.

The digital and mobile landscape undergoes rapid changes. So, even once you have a foolproof mobile SEO strategy, significantly invest in upgrading it.

The SEO Advantages of Guest Blogging

The SEO Advantages of Guest Blogging

While algorithm updates by search engines have changed the SEO landscape considerably over the years, there have been a few things that have remained constant. One of these is the demand of search engines for unique and fresh content. 

Google and various other search engines give preference to websites that are creative with their content and take advantage of various content marketing strategies including guest blogging. This is an SEO technique, which involves writing and publishing a blog post on a third party website for promoting your brand subtly. How is this practice helpful?

In a nutshell, guest blogging is able to expose your brand to your relevant target audience and this can be immensely useful in generating brand awareness. These days, it is playing a very important role in helping businesses gain credibility and unearth networking opportunities. However, it is essential for businesses to choose the third party website or blog carefully when they want to take advantage of guest blogging. 

The blog you opt for should be focused on your industry and niche and have a good number of visitors. It should also have engaging content already for drawing in considerable traffic.

If a business chooses the right platform for guest blogging, it will be able to enjoy the follow SEO benefits:

Improved social growth and visibility

Not only do they get you links, but social media profiles are also a great way in boosting your online presence and getting more visibility. If anyone visits the blog and your post engages them, it is a given that they will share it with others in their circle through social media platforms such as Facebook, Twitter and more. This will automatically improve social growth and drive traffic to your website thereby strengthening your authority and having a positive impact on your search engine rankings. Moreover, all blogs have a comment section, which could provide businesses with excellent networking opportunities.

Greater relevant traffic

Most of the people who read your guest post and then click on the link provided are those who are most likely to be genuinely interested in what you have to offer as opposed to a general visitor. Therefore, it is vital for you to ensure that your post is unique and engaging enough for the visitors to get them to click the link provided.

Increased brand awareness and exposure

Another great benefit of guest blogging is that it can give you greater exposure and promote brand awareness. The more the subscribers of the blog where you have posted, the greater the number of people who come across your brand and eventually end up at your website through the link provided.

Boost your authority

Last, but not the least, guest blogging is helpful in building domain name and search engine authority, especially for a new website. When your website has backlinks to popular and respected websites, search engines will automatically consider it relevant and useful, prompting them to give it good rankings, which can boost its authority

What Is White Label SEO and Its Importance?

What Is White Label SEO and Its Importance?

The name says it all. White Label SEO are the SEO services, provided with a white label, i.e. sans a brand name attached. It is the new generation of Search Engine Optimization Services.

UNDERSTANDING SEO SERVICES

SEO is Search Engine Optimization and it is very important to make a website view-able. Search Engines bring in maximum website-traffic and sales. 

Thus, Search Engine Optimization directs the viewers looking at them towards your website as the solution-finder for what they are looking out for. It includes and requires various tools and technologies for analyzing websites for traffic and then sort these issues out.

UNDERSTANDING WHITE LABEL SEO PROGRAMS

Let us first understand the 'White Label' part. Supposedly you are a company that offers a product or a service to its customers. 

Your product budget shall then include the product development costs as well as its marketing costs of selling to the users. 

But, some companies are either reluctant to connect with the users directly or due to budgetary aspects, may be looking out to eliminate marketing costs. In either of the scenarios they could lookout for a 'White Label' strategy, wherein, their product or service is made available to a reseller at a discounted price. 

These services can then further be sold to other customers by these resellers with their own brand tags and earn the premium over and above the price to be paid to the parent company. Rice, Wheat, Sugars, etc. available in renowned supermarkets with their personalized tags are all examples of this market concept.

ADVANTAGES OF WHITE LABEL LOCAL SEO MARKETING

There are many unique advantages to this concept of product development and selling:

• The resellers gain complete freedom on their behavior with the tentative clients. They are able to approach, handle and sell products to a varied clientele base as per their own choice and perspective and earn therein.

• This concept provides an optimum work opportunity for individuals who have a ready client base for SEO services, but are unaware of technicalities involved. Moreover, the final client tends to gain by works of a robust and experienced base
company.

• It helps in promoting scalability of the parent company without involving many funds for expansion.

In this business model the parent company require less of funds as well as no marketing budget. Thus, they are profiteering. The resellers gain SEO services at lower costs and end up earning premium over them. Thus, they too are profiteering. The customer gains experienced services at the end of the day. Thus, everyone gets a sweet pie.

4 Tips to Help You Rank First in Google

4 Tips to Help You Rank First in Google

Ranking first in Google will allow you to get a substantial amount of organic traffic and can be the difference between a successful site and an unsuccessful one.

Whether you are running a blog or an e-commerce site you should strive for that first Google spot. However this is easier said than done and with the number of updates that the search engine has been rolling out over the years, it has become increasingly difficult to reach this first place. 

So how do you achieve that in 2018? In this article, we will be sharing 4 tips that will allow you to rank first in Google.

Content

Quality content is a must. Gone are the days where you could escape with some spun content and rank high in Google. The search engine has become increasingly good at detecting poor quality content and will reward only those that are authoritative and well-written.

Make sure that the content is useful and add value to your audience. Very often authors just write articles and include all kind of filler contents in order to reach a certain number of words. This is not really useful for the audience and might be penalized by Google.

So, if you want to reach the first spot in Google pay attention to your content and make sure that they are of the highest quality and add value to your audience.

On-site optimization

It is important that your site adheres to good SEO practice when it comes to on-site optimization. For instance, you need to have your primary keywords and secondary keywords scattered around your site. Do not overdo it though as Google will penalize you for too many keywords.

Always make sure that your articles are written for a human audience and only place the keywords naturally in there.

Backlinks

Links are a fundamental part of any ranking strategy. It is important that you have a number of links pointing to your site if you want to rank first in Google.

At the same time, you need to make sure that these links are coming from authority sites.

Getting links from link farms should be avoided at all cost. Make sure that the links come from sites that have real traffic and that they are not selling links.

Google knows how to discover Private Blog Networks nowadays and getting links from this kind of network can be quite risky.

Keywords

It is important that you choose your keywords well before starting to write your articles. There are various tools that will allow you to choose the best keyword. Make sure that you go for something that you can rank easily and that is not too competitive. 

Make a thorough analysis of your competitor's keywords to ensure that you can compete against them.

Ranking first in Google has become quite tough nowadays. You will need to work a lot and also be patient if you want your site to rank first in Google.

The Advantages of Guest Blogging

The SEO Advantages of Guest Blogging

While algorithm updates by search engines have changed the SEO landscape considerably over the years, there have been a few things that have remained constant. 

One of these is the demand of search engines for unique and fresh content. Google and various other search engines give preference to websites that are creative with their content and take advantage of various content marketing strategies including guest blogging. 

This is an SEO technique, which involves writing and publishing a blog post on a third party website for promoting your brand subtly. How is this practice helpful?

In a nutshell, guest blogging is able to expose your brand to your relevant target audience and this can be immensely useful in generating brand awareness. 

These days, it is playing a very important role in helping businesses gain credibility and unearth networking opportunities. 

However, it is essential for businesses to choose the third party website or blog carefully when they want to take advantage of guest blogging. 

The blog you opt for should be focused on your industry and niche and have a good number of visitors. It should also have engaging content already for drawing in considerable traffic.

If a business chooses the right platform for guest blogging, it will be able to enjoy the follow SEO benefits:

Improved social growth and visibility

Not only do they get you links, but social media profiles are also a great way in boosting your online presence and getting more visibility. 

If anyone visits the blog and your post engages them, it is a given that they will share it with others in their circle through social media platforms such as Facebook, Twitter and more.

This will automatically improve social growth and drive traffic to your website thereby strengthening your authority and having a positive impact on your search engine rankings. 

Moreover, all blogs have a comment section, which could provide businesses with excellent networking opportunities.

Greater relevant traffic

Most of the people who read your guest post and then click on the link provided are those who are most likely to be genuinely interested in what you have to offer as opposed to a general visitor. 

Therefore, it is vital for you to ensure that your post is unique and engaging enough for the visitors to get them to click the link provided.

Increased brand awareness and exposure

Another great benefit of guest blogging is that it can give you greater exposure and promote brand awareness. The more the subscribers of the blog where you have posted, the greater the number of people who come across your brand and eventually end up at your website through the link provided.

Boost your authority

Last, but not the least, guest blogging is helpful in building domain name and search engine authority, especially for a new website. 

When your website has backlinks to popular and respected websites, search engines will automatically consider it relevant and useful, prompting them to give it good rankings, which can boost its authority.