Everything You Need to Know About Mobile SEO
What is the
Importance of Mobile SEO?
Mobile SEO is critical because it enables you to reach your
target audience at the right time and in the right place. Every day, people are
discovering more and more advantages of smartphones, which is leading to mobile
traffic surpassing desktop traffic. In order to connect with millions of mobile
phone users, you need an effective mobile SEO strategy. As per reports,
smartphone users have a much higher intent of buying than desktop users. So,
you need to be there when potential buyers are looking for your products or
services.
Google's
Mobile-first Index Raised the Importance of Mobile SEO
Making websites mobile-friendly was a concern amongst most
online businesses thanks to the rising number of smartphone users all over the
world. But, Google's mobile-first index made it mandatory for online businesses
to have a mobile version of their website.
As per the mobile-first index, the
search giant announced that it would be giving more preference to website's
that has a mobile version when it comes to ranking. The mobile websites will be
crawled by Googlebot to determine their content, performance and user
experience. This announcement means that online businesses must take action if
they do not want to lose their customers to their competitors.
Websites
with Responsive Design Fares Well on Search Engines
When developing your mobile website, you are going to have 3
options - responsive design, a separate site on a subdomain or dynamic serving.
Amongst the three options, Google prefers responsive design because that way,
you will only have one website adapting to the devices that it is being used
on. You would not have to build different websites for different mobile devices
and screen sizes.
Having a responsive website is less of a hassle, as well.
Such websites have only one code base, making maintenance extremely easy. Also,
responsive design is going to make your website readily eligible for Google's
mobile-first index.
Important
Considerations for Mobile SEO
Page speed: You cannot afford to have a mobile website that
loads extremely slow. Mobile users are even more impatient than desktop users,
and they might not wait for 5 to 7 seconds for your website to load.
You need
to periodically analyse the performance of your mobile website and make the
necessary changes. Some suggestions for improving page speed would be
optimising the images, upgrading to HTTPS, use a CDN and so on. Professionals
offering SEO optimization services can give you more inputs.
User experience:
Besides being found easily, your mobile website should offer an outstanding
user experience. You need to be vigilant about the common tasks performed by
your customers and their search intent. Make sure to do away with any kind of
obstacle that might hinder your users from reaching their goals fast.
Optimise for local:
Smartphones become particularly useful when users are out and about. About 76%
of mobile users search for things are nearby to where they are
.
This means that
to truly achieve SEO success, you need to optimise your mobile website for
local search.
The digital and mobile landscape undergoes rapid changes.
So, even once you have a foolproof mobile SEO strategy, significantly invest in
upgrading it.
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