7 Things Your Readers Want to Read in Your Next Blog Post
As you probably already know, there are some things your
readers will want to read about more than others.
I've been using 7 simple guidelines to make sure I don't
bore my readers, and I'd like to share them with you. Hopefully, they're going
to help you when you write your next blog post, so sit back, relax and enjoy!
1. They
Want to Read What's Interesting to You
If you do everything right, your followers will love you.
They will want to be a part of your life. They'll want to know what interests
you, what bores you, what makes you sad or happy.
If you do everything right, your readers will be your
friends, and they'll be genuinely interested in what makes you tick.
Some people say you should keep your blog on topic, and you
can't lose focus from the fact that the main thing your readers want is what
you can teach them about what they're interested in.
That's true, but they do want a little bit of what's going
on inside your head, even if it's not related to the niche.
(Please note that I said a little bit, not a whole lot.)
2. They
Want to Read About Your Personal Life
This goes along with what we just talked about, but in a
different way. We just discussed who you are as a person, and now we're going
to talk about how you live.
A really good example of talking about your personal life
and tying it to your niche is a story that Frank Kern talked about. He used to
run a successful dog training business online, for which he used a pseudonym.
One day he realized he's going to hit a million dollars in
sales that year, so he decided to film the actual event of making that money.
As it so happens, he was actually on vacation with his family when this was
happening, so he talked about that as well.
He told a story about how he was going to fly the whole
family some place, but then he realized it would actually be better to just
charter a plane, so they did.
This was fun, the people hearing the story were entertained,
but he also strengthened his position as an expert in the field, killing two
birds with one stone.
3. They
Want to Read News
Anything new happening in the market? Any trends you've
spotted that will lead to changes for your readers?
Whenever you're looking at what's going on in the niche, and
noticing there's something new happening, go ahead and post about it.
Your follower will eat it up. The earlier they get the news,
the better, so timing is very important here. It goes without saying, that if
you're late and the market is already talking about it, then it's better for
you to say nothing and move on.
4. They
Want to Read About Strategies that Worked for You
This is my all time favorite. Nothing can beat a strategy, a
system, a trade secret or a killer tip that you know is going to help your
readers. Before you share a trade secret, however, you need to make sure that
it works, which means you need to test it yourself.
On top of that, before you sit down and write about your
test results, you need to plan your content carefully, so that you're able to
present the whole strategy in such a way, that everyone can take it, implement
what you tell them and succeed with it.
You don't want to leave important details out, as that would
cause your readers to fail. Obviously, when they fail, they think what you're
saying doesn't work and you lose authority. You don't want that.
5. They
Want to Read About How You Work
One of the main reasons people follow you is you get the
results they want. No matter what market you're in, people want to get what you
have.
Now, this doesn't usually require going behind the scenes,
so to speak, and looking at how you work, but a post like that every now and
again will make your blog much more interesting.
For example, you're in the fitness and bodybuilding niche,
and you focus on mostly on getting a toned body once someone has already gotten
rid of the excess weight.
Obviously, you share them pretty much everything they need
to know, and they're happy implementing your advice.
Now, although they don't really need it to succeed, go ahead
and take them to your gym. When you're there, have someone record you as you
work out. This might seem strange to you, especially at first, but it's awesome
to see your idol work.
6. They
Want to Read Funny Stuff
This is pretty self explanatory. If you have something
that's both funny and related to your niche, go ahead and share it.
The key is, to be relaxed about it. If you just crack a joke
casually, for example, you'll do great. If, on the other hand, you try too
hard, what you say won't be funny, and it'll seem weird. Just have fun and your
readers will have fun with you.
7. They Want
to See Pictures and videos
There's nothing more boring than a block of plain, mundane
text.
You don't have to just plain write if you don't want to. You
can use pictures, screen capture videos, talking head videos, pictographics,
diagrams, audios, comics, or anything else that will help you to break things
up.
Just use your imagination, come up with something fun, and
enjoy it.
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