What Is White Label SEO and Its Importance?
The name says it all. White Label SEO are
the SEO services, provided with a white label, i.e. sans a brand name attached.
It is the new generation of Search Engine Optimization Services.
UNDERSTANDING SEO SERVICES
SEO is Search Engine Optimization and it is very important
to make a website view-able. Search Engines bring in maximum website-traffic
and sales.
Thus, Search Engine Optimization directs the viewers looking at them
towards your website as the solution-finder for what they are looking out for.
It includes and requires various tools and technologies for analyzing websites
for traffic and then sort these issues out.
UNDERSTANDING
WHITE LABEL SEO PROGRAMS
Let us first understand the 'White Label' part. Supposedly
you are a company that offers a product or a service to its customers.
Your
product budget shall then include the product development costs as well as its
marketing costs of selling to the users.
But, some companies are either
reluctant to connect with the users directly or due to budgetary aspects, may
be looking out to eliminate marketing costs. In either of the scenarios they
could lookout for a 'White Label' strategy, wherein, their product or service
is made available to a reseller at a discounted price.
These services can then
further be sold to other customers by these resellers with their own brand tags
and earn the premium over and above the price to be paid to the parent company.
Rice, Wheat, Sugars, etc. available in renowned supermarkets with their
personalized tags are all examples of this market concept.
ADVANTAGES
OF WHITE LABEL LOCAL SEO MARKETING
There are many unique advantages to this concept of product
development and selling:
• The resellers gain complete freedom on their behavior with
the tentative clients. They are able to approach, handle and sell products to a
varied clientele base as per their own choice and perspective and earn therein.
• This concept provides an optimum work opportunity for
individuals who have a ready client base for SEO services, but are unaware of
technicalities involved. Moreover, the final client tends to gain by works of a
robust and experienced base
company.
company.
• It helps in promoting scalability of the parent company
without involving many funds for expansion.
In this business model the parent company require less of
funds as well as no marketing budget. Thus, they are profiteering. The
resellers gain SEO services at lower costs and end up earning premium over
them. Thus, they too are profiteering. The customer gains experienced services
at the end of the day. Thus, everyone gets a sweet pie.
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