How to Promote Your Blog to Reach the Widest Audience and Readers
Just putting your
blog online is not enough. Once your articles have been well written and posted
online for your readers to read, it is time to start promoting your blog.
Promoting or marketing your blog is hard work, to say the least.
Promoting your
blog will put it in front of people. Thankfully, there are myriad of ways to do
it - all it takes is time. You will want to be sure that once your blog is
developed and in place, that it is positioned correctly to capture your market.
In doing so, you will discover that your blog markets itself.
To begin, you have to find your niche and focus on it.
Defining your blog's niche is straightforward. What kind of reader do you wish
to entice? And what are they interested in? Does your blog cover it? Once you
are able to answer these questions correctly, you are good to go.
You can then
plan where you want to market and approach visitors. You will also be able to
track your competition. This will enable you to know where best to comment!
Going through your blog should, quite literally, mesmerize
people and draw them in. It should arouse their interest in reading your posts,
and more importantly, be completely on point for what they were expecting.
Your
blog should contain all the unique contents as you can possibly manage - it
should ALWAYS be unique. You will avoid Google's copy content filter, and
better than that, you will have a reputation for not pursuing the herd.
In the circumstance of internet marketing, this does include
advertising about launches, but one of the primary blunders most bloggers (and
mailing list owners!) make is that they feel that they HAVE to share the
mailing information they are given, as an internet marketer.
This is a mistake
because like seeing the same image over and over again, people will start to
block out affiliate based ads; so instead of sharing what you've been given,
word-for-word, why not write your own ads?
Unique contents and will interest people far more than
flashy music or templates. You need to consider making your blog at least a
little memorable. Choose a template that speaks to you on a professional level;
a template that is interesting and easy to use.
There is no point using a
flashy template if you have little or no knowledge on how to make it work.
Making your customers aware that your blog exists is a bit
hard, but not impossible. Most internet marketers have access to forums,
mailing lists and more - so use them to tell people about your blog. If you are
lucky, a big marketer will see what you are talking about, and link to you.
These big marketers might also consider running a solo ad for you, but you may
have to pay for it, and unless you're in exactly same niche as they are, or at
least one that overlaps considerably, this may not be all that worthwhile for
you.
Other people's blogs are also a great way to attract traffic
- after all, they've already got people from your niche coming into their blog
- the leg work is done - and the really big ones in your niche also have a nice
secondary effect. MOST blogs, when you comment on them, or comment about them,
trackback will provide a link back to your blog, with your comment.
The people who agree with you, especially on controversial
topics are automatically more likely to comment on your blog - and once someone
opens a dialogue, they usually continue it.
That's not to say you should troll
blogs to disagree with others. You shouldn't deliberately look for a reason to
pick a fight on another blog - in fact, it's usually good practice not to argue
at all on blogs. If you truly believe the person blogging is presenting a
'fake' point of view, by all means call them on it.
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