SEO Marketing 2018: Top Trends to Focus On
In the
world of search engine optimisation, 2017 was a busy year in terms of an
increase in voice search and stricter rules for AMP (Accelerated Mobile Pages).
In 2018, there have been some more exciting developments that you can adopt to
stay ahead of your competitors. Keep reading to stay up-to-date with the latest
SEO marketing trends.
Personalised Search Results
During
the last few years, customised search results have developed steadily and are
taking centre stage in 2018. Irrespective of whether it is browser cookies,
individual search history, location or interests, Google has been emphasising
on the importance of personalising SERPs (search engine results pages) for
individuals.
Personalised is expected to continue to be the point of emphasis
thanks to proliferation of smart speakers and other such technological
advancements. As this is making it a daunting task for businesses to determine
how they are ranking or what they are ranking for, more and more businesses are
turning to professional SEO marketing agency for assistance.
Improved Image and Video Search
Videos
and images have heavily featured in online interactions over the last couple of
years. Faster Internet speed and social media platforms like, Facebook and
Instagram are some of the contributing factor to this, which led to increased
engagement.
To keep pace with enhanced engagement, Google and also other search
engines have been modifying the way videos and images show up on search
results. Even though SEO marketing with videos and images is challenging, it
fetches high return on investment.
Voice Search is Gaining Traction
In 2018,
the sale of smart speakers, such as Apple HomePod, Amazon Echo and Google Home
continue to increase. This is making voice search grow in importance. As
opposed to typing in a search query on mobile devices or computers, users can
now save time and use their voice to get the search results that they are
looking for.
However, voice search queries greatly differ from typed search
queries. To keep up, you need to ensure that the keywords or phrases used are
as natural-sounding as possible.
Rise of Hyperlocal Marketing
Hyperlocal
marketing took off in 2017 as a way to target audience in close proximity to
one's business. Thanks to technological advancements, it is now possible to
target the local community a lot more closely.
In fact, you can even target
individuals by analysing user behaviour, purchasing history, location,
interests and so on. So, you need to pay attention to your local SEO efforts in
order to grow your brand locally.
Prevalence of the Knowledge Graph
Knowledge
graph of Google has been around since 2012, but it has only recently started to
replace featured snippets when web users are asking questions.
Compared to
featured snippets that include an extracted summary from a webpage, along with
the link to the page, knowledge graphs provide users with a lot more. For
instance, if you search for a movie, the results will not only show you the
usual summary, but also information about the actors in the movie, movie times,
theatres, movie's social media pages and so on.
Since knowledge graphs provider
users with more information than what they have entered into Google search, it
is increasingly replacing featured snippets to provide users with a fantastic
search experience.
Moving Beyond Google
Google
is undoubtedly the dominant search engine and you need to optimise your web
pages according to its algorithms.
But, everybody is not using Google and you
cannot depend on one single source for getting search engine traffic. Moreover,
search engines like, Yahoo and Bing have a high conversion rate.
So, optimise
your web pages for Google, as well as, other search engines.
Stay
ahead of your competitors by implementing the aforementioned SEO marketing
trends. If you require more information, get in touch with well-known
professionals offering SEO services.
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